Big challenges lead to big opportunities.
This is what I’ve said since the beginning of this pandemic, as I strongly believe that a positive mindset can give strength to react during hard times.
This pandemic situation has accelerated many changes that were already somehow happening. One of which is relying on digital tools for working, meeting, and so on.
Not having the chance to meet in person has also brought design fairs online, starting with Milan Design Week 2020.
And I’m very grateful this has been for me the occasion to participate in it with SforSustainable (opened in a new window/tab) – the sustainable interior design platform I curate!
Today, I’m introducing you to the 4 emerging brands that have joined me in this adventure. They’re all sustainable brands, but embody a slightly different side of sustainability in the design industry.
Bonden: traditional and local
Bonden (opened in a new window/tab) is a textiles brand rooted in Finnish traditions.
Respecting nature is one of its core values, coming from Nordic culture.
In Northern Europe, people grow up in close contact with nature and learn how to respect it from a very young age.
At Bonden, this same love and respect translates into 5 sustainable design commitments:
Use of natural materials and processes that represent a clean and respectful choice for humans and the environment
Nordic design DNA: timelessness and multi-functionality
Material recycling and zero waste
Production in Finland
Needless to say, these values fully resonate with my own biophilic & sustainable design approach!
At Milan Design Week 2020, Bonden has presented Nordic Naturals: a new collection of plant-dyed textiles reflecting all the values of the brand.
Boutures: recycled materials in design
Boutures (opened in a new window/tab) is a young French brand that has made of upcycling its guiding principle.
It all starts with unusual waste materials like oyster shells, bricks, windshield glass and plastic bottles. And the results are beautiful & sustainable lighting and décor pieces!
Local is another important value at Boutures.
Raw materials are sourced mainly in France (and sometimes in the rest of Europe) and all production takes place in France.
With its products, Boutures aims at sparking conversations about sustainable design and stimulating the curiosity towards the potential of waste materials.
Boutures 1st collection includes table & pendant lamps, vases and cushions.
Grown. Bio: innovative biomaterials
Mycelium is the root structure of mushrooms, which grows through a substrate acting as a natural glue.
Using agricultural waste as a substrate, Grown.Bio contributes to the transition towards a circular economy. Indeed, the growing process is zero-waste and it naturally captures CO2 instead of emitting it. Also, the resulting material is fully biodegradable!
Since it can be moulded into any shape, mycelium is a versatile and sustainable alternative to plastic in a number of fields: building, packaging and interior design!
During Milan Design Week 2020, Grown.Bio has presented Lucid: the first fully biodegradable armchair!!! Mycelium makes its structure, which is then upholstered with a natural rubber textile (designed by La Gadoue Atelier).
Also, Grown.Bio has started partnering with Danielle Trofe, bringing her sleek mycelium lamps to Europe.
Jurande: global and fair-trade
Jurande (opened in a new window/tab) is a recently launched French brand that is shining a sustainable light onto ethnic home décor.
Its products are curated limited editions of authentic ethnical pieces reflecting traditional artisanal craftsmanship. Raw materials and processes are mainly natural, including vegetal dying.
Fair-trade is at the core of Jurande’s values. This translates not only in paying artisans fairly, but also in giving them a platform to showcase their beautiful work, making it accessible worldwide.
Jurande 1st collection is a trip to Morocco, and it features traditional berber rugs and handira throws, arabesque lighting, leather poufs and entirely personalized statement pieces.
Milan Design Week 2020 on SforSustainable
On the occasion of Milan Design Week 2020, I have enriched SforSustainable with new sustainable products that have been launched or presented during this special digital event.
You can find them all marked with the Milan Design Week 2020 (opened in a new window/tab) tag!