The Pantone Colour of the Year is more than just a trending hue. Coming out of a deep analysis of what is happening in the world, it is a visual reflection of its times and aims at inspiring us all towards a meaningful direction.
Today, in a world full of changes that is expecting big news from technology and the space, the Colour of the Year invites us to look at such a mysterious future with “creative inspiration” (expression used by Leatrice Eiseman, executive director of the Pantone Colour Institute).
So, ladies and gentlemen, here it is, in all its charm, Ultra Violet.
Purple is the mix of red and blue and its meaning in colour psychology reflects this origin. The passionate energy of red blends with the rational intellect of blue, resulting in a hue that talks about body and soul.
Purple is the colour of physical and mental balance and is associated with concepts like inspiration and power. When brought to the excess though, such a high spirituality can turn into feelings of depression and isolation and it is this negative association that has made of purple an unpopular colour compared to others.
The link between purple and inspirational power roles can be seen in history. In ancient Rome, purple could be worn only by the emperor, whereas in more recent times it has been chosen as one of the colours of the Christian church. And it’s no coincidence that it also represents the crown chakra, the one of higher self-consciousness.
With the designation of Ultra Violet as Colour of the year 2018, we will probably see a lot of purple around and it’s a great occasion to take all the positive out of it. Balance, introspection and a lot of positive energy! It’s with this spirit that I wish you all a very happy new year!
What was your reaction when you first saw Ultra Violet? Delight? Disappointment? Surprise? I was surprised, but in a good sense!